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/100
CPS® Pillar Breakdown
Priority Fixes
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The five CPS® pillars
30 pts max
Content Structure
AI retrieval systems extract content in chunks of 134-167 words. Content in this band is cited at peak rate. Shorter blocks get ignored; longer ones get truncated.
25 pts max
Fact Density
AI platforms favour verifiable signals: statistics, percentages, years, named entities. Target three or more per 100 words. Generic claims score near zero.
20 pts max
Answer Structure
Each block should open with a declarative sentence: "[Topic] is/provides/enables [outcome]." Blocks that open with "Welcome to..." or "We are..." score zero on this pillar.
15 pts max
Self-Containment
AI systems extract blocks without surrounding context. Every sentence that starts with "It", "This", "They", or "These" reduces the score — the reader needs to know what "it" is.
10 pts max
Freshness Signals
Date markers, "as of [year]", and "last updated" language increase citation probability — especially on Perplexity, which weights recency heavily in its ranking.