ASEO specialist - AI search optimisation for citabilityCPS® 90/100
Cited By AI® is a Gloucester-based ASEO specialist working with businesses across the UK and internationally. We get brands cited by ChatGPT, Claude, Perplexity, and Google AI Overviews. Not just ranked in the links nobody clicks anymore.
The shift nobody in SEO wants to say out loud
AI platforms don't send users to your website. They read your content, extract what's useful, and cite it directly in the answer. If your content isn't structured for extraction, it doesn't matter how well it ranks.
Traditional SEO optimises for position. ASEO optimises for citability. Those are different problems, different signals, and different fixes. A page can sit at number one in Google and be completely absent from every AI-generated answer in its category. We've seen it happen to household names.
The practical implication: 65% of searches end without a click. Google AI Overviews appear on 58% of queries. Content that gets cited in those answers does work that ranked links no longer do. Citability is the new ranking.
How Cited By AI® approaches it
Two proprietary tools drive the methodology. The Citation Probability Score® grades every page on a client's site from 0 to 100 across five pillars: content structure, fact density, answer architecture, self-containment, and freshness signals. Pages below a B grade get specific rewrites, not generic advice. The Zero-Gap Topic Matrix identifies every combination of topic and buyer intent with zero AI coverage. Each empty cell is a content brief.
Both tools feed into a 22-module audit: crawler access, schema markup, funnel-stage Share of Voice, hallucination detection. The report is a deliverable, not a dashboard login.
Why platform coverage matters
ChatGPT, Perplexity, Claude, Gemini, and Copilot each retrieve and cite content differently. Optimising for one doesn't guarantee visibility on the others. The audit maps where a brand appears, where it doesn't, and what needs to change: per platform, per funnel stage, per market.
Draws on training data and browsing. Favours established entity signals and authoritative domains.
Performs live web searches. Freshness and structured data carry significant weight.
Responsive to direct-answer formatting and factually precise, self-contained content blocks.
Deep access to Google's index. Traditional authority signals and E-E-A-T carry over strongly.
Built on Bing infrastructure. Schema markup and structured data have a stronger effect here than elsewhere.
The funnel gap most brands don't know they have
Most ASEO tools give you a single share of voice number. We break it down by where the buyer actually is in their journey. Appearing at Decision stage is fine. Being invisible at Awareness is where most brands are quietly losing ground. In any market, in any language.
Buyers form preferences during research. If AI recommends your competitor when someone first asks a category question, that preference is set before any comparison happens. Awareness-stage SOV isn't a vanity metric. It's where the sale starts.
Everyone can optimise for AI. Only Cited By AI® can measure whether it worked. The Citation Probability Score®, funnel-stage SOV breakdown, and competitive win rate are proprietary and trademarked. No other ASEO tool offers all three.
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