Privacy Policy
1. Who we are
This website is operated by Tedford Services Group Ltd, trading as Cited By AI.
Registered address: 1 Alvin Street, Gloucester, GL1 3EJ, United Kingdom
Email: citedbyai@gmail.com
Phone: 07741 076248
We are the data controller for personal data collected through this website. This policy explains how we collect, use, and protect your data in accordance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.
2. What data we collect
We collect personal data in the following ways:
- Contact form submissions: your name, email address, and website URL when you request a free audit or get in touch. This form is processed by Formspree (see Section 5).
- Analytics data: anonymised usage data via Google Analytics and Google Ads (gtag.js), including pages visited, session duration, browser type, and approximate location (country/region level). This data does not identify you personally.
We do not collect sensitive personal data (such as health, financial, or identity documents).
3. How we use your data
We use the data we collect to:
- Respond to your enquiry and deliver the free AI Visibility Audit you requested
- Communicate with you about our services if you have given us permission to do so
- Understand how our website is used so we can improve it
- Measure the effectiveness of our marketing (Google Ads conversion tracking)
We will never use your data to make automated decisions that significantly affect you, nor will we sell or rent your data to third parties.
4. Legal basis for processing
- Contract / pre-contractual steps: processing your audit request
- Legitimate interests: analytics and service improvement
- Consent: any marketing communications — you can withdraw consent at any time by emailing us
5. Third-party processors
We use the following third-party services that may process your data on our behalf:
- Formspree (formspree.io): processes contact form submissions and forwards them to our inbox. Data is held on Formspree's servers. See Formspree's Privacy Policy.
- Google Analytics & Google Ads (Google LLC): anonymised website analytics and conversion tracking. Google may transfer data to the US under Standard Contractual Clauses. See Google's Privacy Policy.
- Vercel Inc: our website hosting provider. Vercel processes server logs (including IP addresses) for security and uptime monitoring. See Vercel's Privacy Policy.
6. Cookies
This website uses the following cookies:
- Google Analytics cookies (_ga, _gid, _gat): used to distinguish users and throttle request rates. These are analytics cookies.
- Google Ads cookies (AW-*): used for conversion tracking to measure ad effectiveness.
No strictly necessary functional cookies are set by us directly. You can control or delete cookies through your browser settings. Disabling analytics cookies will not affect your ability to use this website.
7. Data retention
Contact form data forwarded via Formspree is retained in our email inbox for as long as the business relationship is active, and deleted when no longer needed, or within 2 years of last contact if no engagement occurred.
Google Analytics data is retained for 14 months by default.
8. International transfers
Some of our third-party processors (Google, Formspree, Vercel) are based in the United States. These transfers are made under appropriate safeguards, including the UK International Data Transfer Agreement (IDTA) or Standard Contractual Clauses.
9. Your rights
Under UK GDPR, you have the right to:
- Access the personal data we hold about you
- Rectify inaccurate data
- Erase your data ("right to be forgotten")
- Restrict processing in certain circumstances
- Object to processing based on legitimate interests
- Data portability where processing is based on consent or contract
- Withdraw consent at any time where processing is consent-based
To exercise any of these rights, email us at citedbyai@gmail.com. We will respond within 30 days.
If you are unhappy with how we have handled your data, you have the right to lodge a complaint with the Information Commissioner's Office (ICO).
10. Security
We take reasonable technical and organisational measures to protect your data, including HTTPS encryption for all data in transit and secure access controls for our systems.
11. Changes to this policy
We may update this policy from time to time. The "Last updated" date at the top of this page will reflect any changes. We recommend checking this page periodically.
12. Contact us
For any privacy-related queries, please contact:
Cited By AI (Tedford Services Group Ltd)
1 Alvin Street, Gloucester, GL1 3EJ
citedbyai@gmail.com